International Journal of Advertising and Brand Management
peer-reviewed titles across every discipline, from flagship journals to focused specialist publications.
Generative AI (GenAI) Policy
This policy sets out how generative AI tools may be used in work submitted to International Journal of Advertising and Brand Management.
Authors
- AI tools cannot be listed as authors. Authorship carries responsibility that only people can take.
- AI may be used to improve language and readability. Any such use must be stated in the manuscript, naming the tool and what it was used for.
- Authors are fully responsible for the accuracy, originality and integrity of everything in the manuscript, including text, references and images produced with AI help.
- AI must not be used to create or alter research data or images.
Reviewers and editors
- Manuscripts under review must not be uploaded to AI tools. Doing so breaches confidentiality and exposes unpublished work to third parties.
- The assessment and the report must be the reviewer's own.
Undeclared or improper use of AI is handled under Misconduct and Sanctions.
See also the Publication Ethics and Malpractice Statement.