International Journal of Advertising and Brand Management
peer-reviewed titles across every discipline, from flagship journals to focused specialist publications.
Archives
Volume 1
- Virtual Influencers and Perceived Authenticity Among Young Consumers of Fashion Brands in South Asia: A Narrative Review
- Measuring Sonic Branding Recall With Implicit Association Tasks and Listening Diaries
- Green Claims on Packaging and the Growing Consumer Fatigue Toward Environmental Advertising
- Repositioning a Heritage Tea Brand for Urban Millennials Without Alienating Its Rural Customers: A Proposed Planning Framework
- Brand Safety in Programmatic Advertising After the Decline of Third-Party Cookies